Festival Trailer

Once again this year, the festival trailers, that are shown before each film, were short and to the point. There was a brief ad for the new Bell Lightbox, the new festival headquarters/condo that is under construction downtown. There was a significantly shortened NBC Universal ad thanking the volunteers (no more of that slightly goofy guy clearing away the podium or showing people to their seat). There was a brief ad for Motorola and their short film lab, but they didn't show any shorts.

There was a small funny bit of a guy pitching the idea for a movie to some producers that ended up being a commerical for the Cadillac CTS; be interesting to see if they'll show different pitches throughout the festival. Cadillac is the sponsor this year for the People's Choice Award. The volunteers hand out paper ballots when you first enter the theatre, and at the end of the film, you tear off a number from 0 to 4 that represents your rating of the movie. At the end of the festival, the highest rated film wins the People's Choice Award.

Tags: 2007,films